What Is Home Positioning?

People will ask, “Why don’t we price my home really high? Then the offers will be over what I want!” 

If you want to sell your home for the most profit, you need to position it strategically to the type of buyer that will be attracted to your home so we can get the high end of the current market. 

For example, let’s say you’re going to the store.  When choosing an item, you’re attracted by the packaging, the positioning of the product in the store, and the colors. In real estate, it’s the same thing, but we are trying to position your home to attract that ideal buyer. 

Pricing Strategy & Market Time

The most important part of positioning your home is the pricing strategy. We have to make sure your home is priced properly based on location, square footage, how many bathrooms, ect. If your house is priced way too high for those factors, your house is going to sit on the market which will reduce the offers that we get. 

As soon as a home hits the market, there’s a tremendous amount of interest.   It’s during that time that we can get the best offer, so we want to make sure that we’re positioned properly. Have you ever wanted something because you were afraid that if you didn’t jump on it would be gone tomorrow? So if you’ve been looking at a home and up pulls another car—or there’s somebody else in there looking at the house—there’s an immediate sense of urgency that you’ll feel. 

Getting Top Dollar

The longer your home sits on the market, the more difficult it is to sell.  Most buyers assume that if a house is sitting on the market, there is something wrong with it, and don’t want to waste their time looking at it.   It’s a much better strategy to price it properly to create the buzz and excitement that’s going to generate us offers which in the end is what’s going to get you the highest price. 

Searching Online

Another thing you need to be aware of with pricing is how people search online. When using real estate apps, people search in increments of about $25,000. For example, if someone is looking to buy a house in the $300,000 to $350,000 range, they are going to put the maximum limit at $350,000. 

So which home do you think is going to sell faster: the home listed at $304,000 or the home listed at $299,000? It’s pretty simple. The $299,000 will sell faster because people are searching up to a certain amount.  By pricing the home just a little lower you can get a lot more eyes on your property that can help it sell fast!

Listing Description and Marketing

The second way that we position your home is through its listing description. The remarks that we put with the pictures are critical because we want to make sure that it appeals to your particular buyer. For example, if we’re talking about an investment we would describe things like net gains, caps, and other financial terms. 

But, if we’re talking about a single-family home, we try to help a family imagine living there. We can describe the great school districts, large gathering areas, how memories can be made in the backyard, the spacious kitchen, and the multiple bathrooms. 

Another way we position your home is through our marketing. When we list your home, we’re going to do a lot more than just put a sign in the yard, list it on the MLS, and pray that somebody comes and buys your home. Rather, we’re going to go out and look for buyers for your property.  When you hire the right agent, they should be doing everything they can to market your home to the right buyer through social media and any other outlets available to them. New, Owner Advocate Agents utilize over 5 methods to sell your home in addition to the traditional list.If you have any questions about how to get your house sold the right way, search for an Owner Advocate agent near you. They would love to be able to show you how to maximize the value of your home.